Kenny Powers make it his mission as CEO to change the sports world from being “so safe and lame ass” to “being more gonzo” by any means necessary.
In the new ad campaign, Powers has staged a hostile takeover and is now the CEO of K-Swiss. His mission is to use that position to change the sports world and to “change the world”. He retools senior management, enlisting a wide range of elite and entertaining professional athletes like Matt Casel, Patrick Willis, Jillian Michaels, Josh Cox and wrestling superstar Rey Misterio.
The ad was a hit Jason Pollock of our What's Trending live show even hailed the MFCEO of K-Swiss as "an American hero" on the Like/Dislike segment.