Sunday, October 2, 2011

Dell to take on Macbook Air, Again

Dell is going to go after Apple's MacBook Air again, part of its broader strategy to take on the entire MacBook line.

The new ultraslim laptop could come around the CES time frame, according to industry sources familiar with Dell's plans.

There was also a separate report this week that said Dell is prepping an Ultrabook--the Windows camp answer to the MacBook Air. Whether the rumored Ultrabook is the same laptop that Dell sources are referring to is unclear.

If Dell waits until CES 2012 to announce a super-svelte laptop, it would be exactly three years after it announced the Adamo, which went head to head with the MacBook Air.

That timing would also coincide with Intel's announcement of its next-generation processor dubbed Ivy Bridge--expected to drive Ultrabook sales from the spring of 2012. Ivy Bridge supports USB 3.0, Microsoft's DirectX 11 multimedia technology, and packs more powerful graphics silicon.

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