Apple introduced its long-awaited new iPhone on Tuesday. But it wasn’t an iPhone 5. That will have to wait.
The new model of the iPhone, which will go on sale Oct. 14, with preorders starting Friday, is virtually indistinguishable from its predecessor on the outside. But beneath its skin Apple made big changes, packing it with a better camera that shoots crisper pictures and video. The device also includes a more powerful chip, the A5, the same microprocessor that is the brains of the iPad, for producing better graphics and other improvements
While Apple’s decision not to call its new phone the iPhone 5, as many expected, raised some eyebrows, it has some precedent. A couple of years ago the company introduced the iPhone 3GS, which made modest improvements over the iPhone 3G. Michael Mace, the chief executive of a mobile application start-up and a former Apple and Palm executive, said Apple most likely wanted to telegraph that the iPhone 4S was an incremental change to the product, rather than a big redesign denoted by a change in the model number
The new model of the iPhone, which will go on sale Oct. 14, with preorders starting Friday, is virtually indistinguishable from its predecessor on the outside. But beneath its skin Apple made big changes, packing it with a better camera that shoots crisper pictures and video. The device also includes a more powerful chip, the A5, the same microprocessor that is the brains of the iPad, for producing better graphics and other improvements
While Apple’s decision not to call its new phone the iPhone 5, as many expected, raised some eyebrows, it has some precedent. A couple of years ago the company introduced the iPhone 3GS, which made modest improvements over the iPhone 3G. Michael Mace, the chief executive of a mobile application start-up and a former Apple and Palm executive, said Apple most likely wanted to telegraph that the iPhone 4S was an incremental change to the product, rather than a big redesign denoted by a change in the model number
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