Sunday, October 23, 2011

Steve Jobs’ bio on ‘60 minutes’

The official Steve Jobs biography is due out Monday. An interview with the author appeared Sunday on "60 Minutes," taking a look at the life of the Apple co-founder.

Apple co-founder Steve Jobs was already gravely ill with cancer when he asked author Walter Isaacson to write his biography. Jobs told Isaacson to write an honest book--about his failings and his strengths. In addition to more than 40 interviews with Jobs, the book is based on more than 100 interviews with friends, family, colleagues, and competitors. "He's not warm and fuzzy," Isaacson says.

When Steve Jobs returned to Apple in 1997, the company had just 5 percent of the computer market. When Jobs died of cancer 14 years later, Apple was the second most valuable company in the world. In his new biography of Jobs, Walter Isaacson writes that he revolutionized or re-imagined seven industries: personal computers, animated movies, music, telephones, tablet computing, digital publishing, and retail stores.