Tuesday, September 6, 2011

Celebrities in the ‘I Will’ 9/11 Commemoration

Americans will be taking time out all this week, to reflect and remember the terror attacks of September 11, 2001. MTV parent company Viacom has teamed with artists including Lady Gaga, Nas, DJ Pauly D, Julianne Hough and Drake Bell as part of that commemoration to launch a national day of service campaign that asks, "What will you do to remember?"

The campaign is designed to inspire Americans to commemorate the 10th anniversary of the attacks by committing to good deeds, charity or volunteer service. The "I Will" campaign asks participants, "Ten years later, what will you do to remember?"

Beginning on September 6 through September 9, Viacom's networks will air specially produced "I Will" public service announcements featuring artists and actors, including Gaga, Fran Drescher, Pauly D, Nas, Hough and Bell, along with Viacom employees.

In addition to airing a series of PSAs across its Viacom networks, the company's digital properties will also support "I Will" with a widget that allows visitors to upload their personal response to the question, "What will you do on 9/11 in tribute?"