Wednesday, September 28, 2011

Amazon is applying real heat on Apple

Even before CEO Jeff Bezos announced the Kindle Fire tablet at a packed press conference here Wednesday, the market for slate-style computers was on fire. Practically every tech manufacturer under the sun has brought out a tablet. Yet only the Apple iPad has been a piping hot bestseller, dousing the tablet dreams for companies ranging from Research In Motion to Hewlett-Packard.

Amazon could change that. On the surface, and up in the Internet cloud where the tech battle rages on, the outlook for the new Fire tablet, which ships Nov. 15, would appear promising.

One reason that some companies have not succeeded in the marketplace is "because they built tablets instead of services," Bezos said in an interview following the press conference. "The hardware tablet is (only) a piece of that service. The end-to-end service is what customers really want, the deep integration with all of Amazon's media."

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