Net income for McDonald's Corp., the world's largest burger chain, rose 15 percent in the second quarter as it continues to entice customers to buy new menu items even as the slow-moving economy forces them to cut back spending in other areas.
Working hard to give customers more reasons to visit it instead of competitors, the company is improving its restaurants, offering wireless access, expanding the number of locations with 24-hour service, introducing healthier food like oatmeal and smoothies, and selling fancy coffee drinks.
Friendlier service, hotter food, and cleeaner restroom are most of the comments the restaurant gets from its customers according to its chief financial officer, Pete Bensen.
Source:
http://www.csmonitor.com/Business/Latest-News-Wires/2011/0724/McDonald-s-bucks-sluggish-economy-with-strong-earnings
